POP helps arts organizations increase efficiency, drive revenue and strengthen relationships with their patrons through the conception, design and development of innovative digital experiences.
We accomplish this through a combination of services and products created to address the unique needs of arts organizations. Our team — which includes seasoned arts professionals and online marketing veterans — relies on these products and services to craft unique solutions for each of our clients. Our mission: to deliver the world’s most innovative, creative and effective digital marketing for arts organizations.
Our Services
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Envisioning
Envisioning is a series of collaborative exercises, research and analysis uniquely crafted to reveal insights about your organization, your business and your patrons. The result of the Envisioning Process is a multi-year strategic plan that defines the business goals, creative vision, audience needs and long-term technology requirements for all your digital marketing efforts.
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Design
POP brings brands to life online through the development of innovative websites that celebrate the unique attributes of each organization. We combine the efforts of our user experience team, visual design team and motion graphics team to create effective, award-winning online experiences that deliver results.
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Performance Marketing
Performance Marketing is a fusion of online marketing tactics that includes site optimization, web analytics, natural search optimization, email marketing, online advertising and keyword marketing. Performance Marketing gives you critical insights into the performance of your website, which in turn provides opportunities to increase website traffic, raise site conversation rates and expand revenues from your website.
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Technology
As the developers of the Tessitura Web API, POP is in a unique position to both see and shape the future of Tessitura-powered online applications. Our record of successful innovations — such as ExpressTix Mobile and the first Tessitura-powered Select Your Own Seat application — positions POP as the trusted technical resource you engage when you are seeking to develop a truly extraordinary online application.
Our Products
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TMS
Tessitura Messaging System (TMS) is the world’s only email marketing system that is fully integrated with Tessitura. Developed in collaboration with Tessitura, TMS enables arts organizations to “close the loop” on their email marketing efforts by storing all campaign results directly in Tessitura. Over 70 organizations, including the Sydney Opera House, Steppenwolf Theatre Company and Royal Albert Hall use TMS to manage their email marketing efforts.
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ExpressTix
ExpressTix is a Tessitura-powered online ticketing platform that allows arts organizations to rapidly and inexpensively deliver real-time online ticketing to their patrons. ExpressTix can also be expanded as the needs of an organization evolve. Enhancements such as subscription sales, Select Your Own Seat and advanced patron management are all available as custom modules for ExpressTix.
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ExpressTix Mobile
ExpressTix Mobile is a breakthrough product that allows patrons to purchase tickets using their mobile device. Fully integrated with Tessitura, ExpressTix Mobile features a highly-evolved UI that makes the ticket purchasing process easy, efficient and — dare we say — fun.
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Premium Support
Having a Tessitura-powered website means you’re now open for business all day, every day. We know that keeping your Tessitura-powered website available 24/7 to your patrons can be a challenge. That’s why we created the Premium Support Program. It’s the easiest, most reliable and most effective way to deal with any challenges that arise when managing a Tessitura-powered website.
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