Tessitura Messaging System (TMS) is the world’s only email marketing system that is fully integrated with Tessitura. Developed in collaboration with Tessitura, TMS enables arts organizations to “close the loop” on their email marketing efforts by storing all campaign results directly in Tessitura. Over 70 organizations use TMS to manage their email marketing efforts.
Seamless Integration With Tessitura
The results of every email campaign are automatically compiled within Tessitura, allowing you to rely on a single database for your online and offline marketing efforts. This means that the hassles of dealing with two databases are behind you — you can trust that the data is accurate, reporting is unified and managing unsubscribes is easier than ever before.
Lower Your Marketing Expenses.
With ongoing costs as low as one cent per email, no setup fees, no ongoing support fees and free integration with Tessitura, TMS is an affordable way to connect with your patrons. You can use TMS to send last-minute ticket offers, special email-only discounts, newsletters and other announcements designed to build patron loyalty and increase revenues.
Reduce the Burden on Your Staff.
TMS includes a host of features designed to make it easy and efficient to deploy emails. Among these features is TMS Publisher, a tool that allows you to create professional emails without knowing HTML. With TMS Publisher you can choose your layout, color scheme, custom buttons and even resize and crop photos right inside of TMS Publisher. With TMS Publisher there are literally hundreds of template combinations, allowing you to design email that seamlessly fits with your organization’s brand.
Increase Deliverability Rates.
Unlike most competing email deployment systems, TMS adheres to industry best practices by providing unique IP addresses to every subscriber. This means that your sender reputation will never be impacted by the poor emailing practices of another organization. Even better, a subscription to TMS includes free certification, whitelisting and ongoing monitoring by Habeas, providing you peace of mind that your emails will get through to your patrons.
Work With the Experts.
When you use TMS, you’ll be working with experts in digital marketing for the performing arts. We’re passionate about keeping you connected to your audience using the most creative e-marketing ideas to showcase your organization and get results. As a TMS subscriber, you’ll receive our monthly newsletter packed with email topics like increasing email deliverability, open rates and clickthroughs, and periodic roundtable sessions will keep you in the loop on the latest industry trends.
