• Erin West
  • Tom Waldman
  • Brad Holst
  • Kelly Sutter
  • Caleb Whitmore
  • Kaci Clot
  • Jennifer Showe
  • David Hayward
  • Kirk Bentley
  • Anne SanGiovanni

Tom Waldman, Senior Technical Analyst

Tom Waldman, Senior Technical Analyst

Tom’s Role at POP

As Senior Technical Analyst at POP, Tom works with POP’s 35-member technology team to help clients solve complex business problems through technology. Tom’s technical acuity, combined with his business background, allows him to understand and define clients’ needs and translate them into clear deliverables. The results are solutions that balance innovation and technical dexterity with pragmatic business sense and the ability to deliver a solid return on investment.

Tom’s History in Arts Marketing

For years Tom has worked as a software developer and technical analyst on dozens of projects. Today, Tom is responsible for the technical components of all of POP’s arts marketing projects. Tom also presents seminars each year at the Tessitura User Conference on topics such as the Tessitura Web API.

“Collaboration is the key to a successful technology project — especially when developing applications around Tessitura.”

Why Tom is Excited to be a Part of POP

“We are a passionate, dedicated group of people that truly value the creative process and strive to develop extraordinary work.”

Why the Arts are Important to Tom

“We are very connected to the arts here — it’s part of the ‘POP culture.’ It’s great to work in an atmosphere where people truly care. We want to do a great job because the arts really speak to us.”

Tom's Recent Projects

  • Royal Opera House
  • Sydney Opera House
  • Royal Albert Hall