Kirk’s Role at POP
Kirk is the email marketing specialist at POP. It’s his job to know everything there is to know about the art and science of email and deliverability. Kirk works with dozens of arts organizations each day — from training new users and one-on-one consulting to strategizing and studying how successful arts organizations use digital marketing.
Kirk’s History in Arts Marketing
As a musician with a background in advertising, Kirk is a natural fit for arts marketing. His unique perspective allows him to understand the needs of arts organizations as an insider — someone who’s on their side.
“I am the email resource for arts organizations — from a technological standpoint as well as a communications standpoint. I work to understand their needs and use my knowledge of email marketing practices and strategies to best address those needs.”
Why Kirk is Excited to be a Part of POP
“At POP, art and science walk hand-in-hand. Great ideas are allowed to bubble, brew and be executed with precision and grace. We are taking traditional arts marketing and creating a fresh approach in new and exciting ways.”
Why the Arts are Important to Kirk
“As a musician, dreamer and optimist, there is nothing more important to me than the arts. The shared experience of a beautiful performance or the deafening silence of a feeling resonating with an audience is sacred. Music, art, performance; they are the universal language of human beings.”
