Jennifer’s Role at POP
Jennifer knows Tessitura inside and out. She works with arts organizations from the discovery phase of projects throughout the life of a site, helping them understand how an application is planned and designed from a technical perspective. She works to bring new licensees through the integration processes as smoothly as possible and finds new ways for clients to leverage their Tessitura data online.
Jennifer’s History in Arts Marketing
Jennifer started as an Account Director at POP and has advanced to lead some of POP’s most compelling integration work, including the innovative Royal Opera House site and the award-winning Steppenwolf Theatre site — both of which leveraged Tessitura with third-party software to create unique experiences.
“For me, this job is all about helping arts organizations thrive by giving them the tools they need to build stronger relationships with their patrons.”
Why Jennifer is Excited to be a Part of POP
“One of the main reasons I joined POP was to work with the arts. It’s exciting to be part of that unique combination of art and technology while interfacing with the world’s premiere arts organizations. We get to define the frontier of work, and because we work with Tessitura directly, we get the best view of what’s coming around the bend — what’s new and what’s next!”
Why the Arts are Important to Jennifer
“The arts inspire and share the dreams of a culture. It’s important to preserve and proliferate the arts because they do communicate — more than anything — what’s important to us as a people and what we aspire to be.”
