Erin’s Role at POP
Erin leads a division that includes more than twenty strategists, designers and developers who are exclusively focused on providing consulting, marketing and technology services to some of the world’s most visible and vibrant arts organizations. She is the bridge between arts administrators and agency perspectives.
Erin’s History in Arts Marketing
In her role as Director of Marketing and Communications at Chicago’s Steppenwolf Theatre Company, Erin developed a sophisticated and successful digital marketing strategy focused on providing a superior patron experience through targeted e-communications, access to artists, and a dynamic purchase path. Erin’s experience as an arts marketer, as a power-user of Tessitura, and as a visionary leader in online marketing allows her to be a strategic partner in helping clients build brands that thrive online.
“With a background in the arts, marketing, and technology, my mission is to provide guidance and help arts organizations make the most of their limited resources.”
Why Erin is Excited to be a Part of POP
“We’re passionate about working with arts organizations. We don’t settle. We know our stuff. And we’re fun.”
Why the Arts are Important to Erin
“I believe there is tremendous importance in gathering together to listen, to watch and to have a unique experience. At their best, the arts provoke understanding, incite conversation, and counter the doldrums of everyday life.”
