Caleb’s Role at POP
As the Manager of Search Marketing & Web Analytics, Caleb applies his passion for problem-solving to performing arts website projects. His experience with web development and design as well as search engine marketing, optimization, and web analytics allows him to provide insights on design and development to improve relevancy (and ranking) in search engine results, construct and manage sponsored search marketing campaigns that achieve superior levels of performance, and reduce the reams of data collected by web analytics software to concise, actionable insights.
Caleb’s History in Arts Marketing
Caleb has helped arts organizations achieve dramatically higher search engine rankings and better understand how patrons are interacting with their websites. He truly believes that the arts can benefit greatly from search and analytics because this service provides the return on investment they need to best use limited resources and create profitable results.
Caleb has certifications as a Yahoo Search Marketing Ambassador, Google AdWords Certified Advertising Professionals and is an Authorized Google Analytics Consultant.
“We help connect the dots between what’s happening on your website and the opportunities that optimization can deliver.”
Why Caleb is Excited to be a Part of POP
“Having the opportunity to effect positive change for a company is the most rewarding work you can do. At POP, I help clients improve the viability of their business through the Web.”
Why the Arts are Important to Caleb
“I grew up being exposed to art, namely classical music and opera. As an adult I cherish the performing arts and am passionate about supporting them, personally and professionally.”
