Passionate. Experienced. Innovative.

The POP Arts Marketing Team is the largest division of POP, featuring a crew of over twenty strategists, designers and technologists who are focused on creating digital marketing solutions for the arts. Led by Erin West, formerly the Director of Marketing & Communications at Chicago’s Steppenwolf Theatre Company, the POP Arts Marketing team has amassed an unparalleled understanding of the business, creative and technical challenges faced by arts organizations and have developed innovative solutions for helping arts organizations achieve their goals online.

Contact POP

Interested in finding out more about POP? You can get in touch with Erin West, our VP Arts Marketing, via telephone at +1 (206) 728-7997 or via email at erin.west@pop.us

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Did You Know...

  • The client located the furthest away from POP is the Melbourne Theatre Company, at a distance of 8176 miles (13,158 kilometers). The closest is the Seattle Children’s Theatre, at a distance of just over 3 miles.

  • There were only five licensees of Tessitura when POP developed the first version of the Tessitura Web API in 2001.

  • The Seattle Opera was the first performing arts organization to work with POP, and UA Presents was the first POP client to offer real-time ticketing through the Tessitura Web API.

  • POP had 22 employees when it developed the Tessitura Web API in 2001. Today the POP team includes over 90 designers, strategists and technologists.

  • POP’s first client was Bill Nye the Science Guy. Bill Nye is also our "oldest" client—we’ve worked together for over 11 years.

  • POP was awarded its first Webby in 2005 for creating a website for Nintendo to market the release of Zelda: The Minish Cap.

  • POP is one of eleven Google Analytics partners in North America, and one of only 26 worldwide.

  • Websites designed by POP for the Steppenwolf Theatre Company and the Oregon Shakespeare Festival were recognized as the Best Tessitura-Powered Websites at the 2006 Tessitura Conference.