http://www.popartsmarketing.com A division of POP Tue, 04 Nov 2008 00:35:25 +0000 http://backend.userland.com/rss092 en Today is the last day before what has been the most intense presidential campaign in history is finally over. Throughout, one element I've been energized by has been watching the growing sophistication of the political campaign process as technology becomes increasingly integral to it. And whether it's a political ... http://www.popartsmarketing.com/2008/11/03/its-not-just-politics-as-usual/ Many opera companies stream live performances or post excerpts online, but the Metropolitan Opera goes one step further with Met Player. This new online subscription service was developed with POP as a technology partner, and offers 13 high definition videos, 37 historical TV performances, and 120 radio broadcasts, all delivered ... http://www.popartsmarketing.com/2008/10/30/missed-the-magic-flute-dont-panic-the-mets-got-you-covered/ What does good website content look like? Is it tailored to reach to your audience by speaking in a specific voice? What about optimized content for search engines? What about concise content that effectively communicates your message in directly? This may surprise you, but ultimately the best search engine optimized content ... http://www.popartsmarketing.com/2008/09/19/page-copy-optimization-and-the-value-of-keywords/ We recently launched new websites for the Santa Fe Opera and Dallas Center for the Performing Arts. The new Santa Fe Opera website elegantly incorporates multiple needs on the homepage. I find the imagery of its open air venue powerful and inviting. Playing to its status as a destination venue, it ... http://www.popartsmarketing.com/2008/09/19/new-santa-fe-opera-and-dallas-center-for-the-performing-arts-websites/ Last year the Royal Opera House became the first Opera organization to implement support for Select Your Own Seat for single tickets online with great success. With access to premium seating an important issue to patrons and the organization alike, this represented a major step in improving customer service ... http://www.popartsmarketing.com/2008/09/19/world%e2%80%99s-first-select-your-own-seat-implemented-with-fixed-packages/ I’m always keeping my eyes open for interesting blogs and one I find myself reading lately is Technology in the Arts from the team over at the Center for Arts Management and Technology at Carnegie Mellon. They’ve got a great focus towards staying current with new technologies and ... http://www.popartsmarketing.com/2008/06/26/technology-in-the-arts-blog/ The National Performing Arts Conference starts Wednesday and we're ready for a week of inspired ideas and conversation on the arts. If you're planning on attending the conference, be sure to stop by our booth at the Town Hall to say hello. We'll be spicing things up with a little friendly ... http://www.popartsmarketing.com/2008/06/05/the-national-performing-arts-conference-denver-june-10-14/ If your organization is already on the YouTube bandwagon, you may be wondering who is watching your videos and where they're coming from. It's a good question to be asking. YouTube has been offering basic analytical information since the start, but is aiming to deliver more in-depth information with the new ... http://www.popartsmarketing.com/2008/04/18/whos-watching-your-youtube-videos/ Recently, we helped the Royal Opera House launch the restaurant reservations and booking history functionality on their website. We're pretty excited by the level of personalization ROH has reached. For starters, patrons are asked if they'd like to make a restaurant reservation once they have added tickets to their shopping ... http://www.popartsmarketing.com/2008/04/10/royal-opera-house-gets-personal/ That's the point of email. Email is an extension of your brand, website, store, story, staff, concert venue or philosophy etc.. This is a nice article about how email is changing (I think it has already changed) from being seen as a sales tool to an engagement ... http://www.popartsmarketing.com/2008/03/24/engage/