POP is a digital marketing agency. We combine design, technology and business strategy to engineer innovative digital experiences for some of the world’s most visible and vibrant consumer brands.
Founded in 1996, the agency has thrived by delivering effective, award-winning work for consumer brands such as Target, Microsoft and Brown-Forman. In 2001 we applied our experiences in the corporate world to a project for Seattle Opera — our first client in the arts.
On the strength of our work for Seattle Opera, POP formed a partnership with the Tessitura Network which led to the development of the Tessitura Web API — software now used by over 125 Tessitura licensees and responsible for hundreds of millions of dollars in online transactions worldwide.
Today, POP does ongoing work with dozens of arts organizations around the world. By coupling our deep technical expertise and creative energy with strategic insights gained through our work with a vast range of clients, POP delivers online experiences that celebrate the unique attributes of each organization’s brand while seamlessly integrating mission-critical technology. The results are truly revolutionary — increased revenue, impressive gains in efficiency and a massively improved patron experience.
“Through their work on the Tessitura Web API and numerous Tessitura integration projects, POP has developed an unparalleled understanding of Tessitura, making them an extremely valuable resource for the Tessitura Network.”
– Jack Rubin, President, Tessitura Network
POP’s track record of innovation in the online arts marketing field is unmatched. We’ve developed applications such as the Tessitura Messaging System (TMS), the world’s only email deployment solution that is fully integrated with Tessitura (now used to send over five million emails each month); Select Your Own Seat, the first Tessitura-powered application that allows patrons to view, select and purchase seats from an exact location of their choosing; the Tessitura Kiosk, a Windows-based application designed to provide patrons with a more efficient way to collect will-call tickets; and ExpressTix Mobile, the first Tessitura-powered application designed specifically for mobile devices.