Ideas & Insights

  • Who's Watching Your YouTube Videos?

    If your organization is already on the YouTube bandwagon, you may be wondering who is watching your videos and where they’re coming from. It’s a good question to be asking.

    YouTube has been offering basic analytical information since the start, but is aiming to deliver more in-depth information with the new YouTube Insight. This free feature sheds light on your video’s popularity by providing additional statistics on performance, for example that people tend to be watching the most in New York on Friday afternoons. The information, presented as a color-coded map and an interactive graph, is accessible through the video creator’s account page and will be updated once a day. The goal being to provide you with enough information to help you understand your audience and create even more compelling content.

    Posted on April 18th, 2008 at 10:00 AM

  • Measuring the Value of Web Content: Revenue-to-Content Attribution Analysis

    Do you know what content on your website is most valuable? Answer this and you’ll be on your way to significantly increasing the return on investment of your website.

    There are many ways to quantify the value of your content. One of our favorite methods is what we call “revenue-to-content attribution analysis.” Basically, this method attributes a value to every piece of content viewed during a visit that results in a sale.

    Posted on August 17th, 2007 at 7:49 PM

  • POP Selected as Google Analytics Partner

    Google has selected POP to be one of eleven Google Analytics Authorized Consultants in North America.

    As an Authorized Analytics Consultant for Google, POP helps companies maximize the value of using Google Analytics through a suite of consulting, training, technical support, and analysis services. In addition, POP provides sales and technical support for the popular Urchin log analysis software platform. For more information, visit http://www.pop.us/analytics/.

    Posted on July 22nd, 2007 at 6:50 PM

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