Royal Opera House Gets Personal

Recently, we helped the Royal Opera House launch the restaurant reservations and booking history functionality on their website. We’re pretty excited by the level of personalization ROH has reached. For starters, patrons are asked if they’d like to make a restaurant reservation once they have added tickets to their shopping cart. A little concierge-like service goes a long way in making the ROH website a one stop shop for a night out on the town.

To boot, ROH also expanded the My Account section, enabling patrons to access their booking history as well as provide extensive preferences. And based on those preferences and history, ROH provides personalized recommendations for upcoming performances that may be of interest.

When it comes to delivering the right information at the right time, ROH is doing a bang up job. With these enhancements, and I didn’t even mention their new merchandise functionality that is fully integrated with Tessitura, ROH can rightly make claim to being a truly operational CRM organization.