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Engage!

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  • March 24, 2008
  • by Kirk

That’s the point of email. Email is an extension of your brand, website, store, story, staff, concert venue or philosophy etc.. This is a nice article about how email is changing (I think it has already changed) from being seen as a sales tool to an engagement tool.

You can’t buy tickets or make donations when you’re stuck in Gmail or Outlook. Click that button and engage!

Kirk Bentley is an Account Manager on the POP Arts Marketing Team. It's his job to know everything there is to know about the art and science of email and deliverability. Kirk works with dozens of arts organizations each day-from training new users and one-on-one consulting to strategizing and studying how successful arts organizations use digital marketing.

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