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Sell A Ticket...You've Got 3 Seconds

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  • March 19, 2008
  • by Kirk

When it comes right down to it we’re all just really busy during the workday. Everyone’s inbox is jammed with requests, offers, invites, viral hilarity and that’s on top of all the normal work related stuff.

That’s why I think this email does a great job making it’s pitch with speed and clarity.

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Nope, it’s nothing fancy but this clean, simple design answers all my immediate questions. I know who it’s from, what it’s about and what to do next (click the nice big Buy Tickets button). If I want more information or I’m really serious about going to this performance I can click and get more information on the website.

You’ve got about 3 seconds to get through to your audience. Keep it straight forward and clear.

Kirk Bentley is an Account Manager on the POP Arts Marketing Team. It's his job to know everything there is to know about the art and science of email and deliverability. Kirk works with dozens of arts organizations each day-from training new users and one-on-one consulting to strategizing and studying how successful arts organizations use digital marketing.

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