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Engage!
That’s the point of email. Email is an extension of your brand, website, store, story, staff, concert venue or philosophy etc.. This is a nice article about how email is changing (I think it has already changed) from being seen as a sales tool to an engagement tool.
You can’t buy tickets or make donations when you’re stuck in Gmail or Outlook. Click that button and engage!
Posted on March 24th, 2008 at 12:06 AM
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Sell A Ticket...You've Got 3 Seconds
When it comes right down to it we’re all just really busy during the workday. Everyone’s inbox is jammed with requests, offers, invites, viral hilarity and that’s on top of all the normal work related stuff.
That’s why I think this email does a great job making it’s pitch with speed and clarity.
Posted on March 19th, 2008 at 6:39 AM
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The Spam Bighouse
Robert Soloway is known as the, “spam king” and now it looks like he’ll have to log on from the computer in the prison rec. room if he wants to send any more email. He plead guilty to felony mail fraud, and fraud related to electronic mail as well. Now he’s looking at a possible 20 years for spamming the world and other misdeeds.
Posted on March 17th, 2008 at 12:40 AM
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