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Arts Marketing Guru, Danny Newman
We’re saddened to say goodbye to Danny Newman, arts marketing guru, who recently passed away. Mr. Newman was one of the most influential writers in arts marketing and the author of Subscribe Now!, which became the handbook for arts marketers for the last 30 years. Single-handedly, he revolutionized the industry with his ideas on subscription-based marketing.
Though the way we interact with audiences today is significantly changing from Mr. Newman’s idea of the saintly subscriber, his ideas provided the foundation from which arts marketers continue to grow.
Take a minute to read more about Danny Newman and his contributions to arts marketing.
Posted on December 6th, 2007 at 4:37 AM
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