Ideas & Insights

Using the Web to Discover New Audiences

Check out Alex Ross’ look at how classical music is using technology to reach new audiences in his article The Well Tempered Web. From his perspective, blogs, interactive websites, YouTube, iTunes and the like are opening up the genre, giving people a low-risk way to start exploring.

Posted on October 31st, 2007 at 1:37 AM

The Desktop Giant

By now you know the big news. When Microsoft announced that Outlook 2007 would no longer be rendering email based on the Internet Explorer engine but would instead be using Microsoft Word, the email world let out a collective snarl. Some designers even declared that email design had just been jettisoned back five years in time. We rounded up all the info about the Desktop Giant so you can get to the bottom of all this.

Download the Outlook 2007 .pdf and find out what you can expect for HTML email support.

Posted on October 27th, 2007 at 3:19 PM

The Wild Wild Web

Yes, it’s a crazy wild west kind of atmosphere out here in the wild web. You never know quite what to expect. Your intrepid email marketing wizards have gone the extra mile though to get all the details on email renderability for you. We’re rounded up the big players out there in the email browser world to take a look at how each of them deal with HTML emails. Hee haw!

Download the Wild Wild Web .pdf to get all the details.

Posted on October 26th, 2007 at 3:24 PM