Ideas & Insights

  • Deep, Dark Secrets Revealed! - HTML Coding Simplified

    Developing HTML code that renders across multiple email platforms and still maintains the integrity of the original design can feel a bit like detective work. In addition to coding, you also have to consider the rendering of your creative in the preview pane and with blocked images, which displays a not-so-appealing red X where your graphic should be. Fortunately, there are a few HTML coding secrets that will allow you to create well-designed, usable, and engaging email messages.

    Download the HTML Coding .pdf to learn more.

    Posted on August 17th, 2007 at 2:56 PM

  • Designing Text Emails

    Crafting a text email for your readers who have selected to receive the Text-Only version is as much of an art as designing your HTML email. Don’t overlook this powerful group of subscribers. We recommend focusing on the Text version of your email just as much as you do the HTML counterpart. After all, this may be the only version some of your constituents see, especially if they are using a mobile device to read email. Your content and calls to action should be intuitive and easy to scan.

    Download theText Email Design Guidelines .pdf for more information.

    Posted on August 17th, 2007 at 2:55 PM

  • Optimizing Images For Email

    Now that you’ve enticed your readers to download the blocked images of your email, you’ll want to make sure that the images load quickly and display correctly. Optimizing your images – and only including images that are relevant to your content –will ensure a quick download that is kind to your readers’ bandwidth. The sooner the images are downloaded, the sooner your audience will be reading your content and clicking your links.

    Download the Email Images Guidelines .pdf for more information.

    Posted on August 17th, 2007 at 2:55 PM

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