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Getting The Most Out Of Your HTML

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  • August 17, 2007
  • by Kirk

One of the most important things you can do when planning and designing your email is to put yourself in your readers’ shoes. Your reader’s inbox is becoming more and more crowded, so you only have a few seconds for a reader to decide if your email has anything to offer them. Catch your reader’s attention quickly with a compelling subject line, engaging images, and quick-to-read content. Know your audiences before you begin the design process. What do they want to know about? What email client do they use and how do they view your email? Are there clear calls to action to drive them online? For firsthand information, ask some of your constituents for feedback on a regular basis or conduct an online survey on your email program. You’ll find no shortage of opinions.

Download the TMS HTML Design Basics to find out more.

Kirk Bentley is an Account Manager on the POP Arts Marketing Team. It's his job to know everything there is to know about the art and science of email and deliverability. Kirk works with dozens of arts organizations each day-from training new users and one-on-one consulting to strategizing and studying how successful arts organizations use digital marketing.

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