Ideas & Insights

Introducing ExpressTix Mobile from POP

ExpressTix Mobile is a breakthrough product exclusively designed for licensees of Tessitura that allows your patrons to purchase tickets using their iPhone. ExpressTix Mobile features a highly-evolved UI developed specifically for the iPhone that makes the ticket purchasing process easy, efficient and — dare we say — fun.

ExpressTix Mobile integrates seamlessly with Tessitura. This means your patrons will be able to get real-time information about performances and receive seat assignments for every order. Best of all, order information will always be stored in the place it belongs-inside Tessitura. And of course, all order information is securely passed to Tessitura via SSL, so you and your patrons can feel confident that all their data is safe and secure.

ExpressTix Mobile was introduced at the 2007 Tessitura Conference by POP and Seattle Opera. Seattle Opera is the first organization in the world to launch a Tessitura-powered application specifically for iPhone users. To see ExpressTix Mobile in action you can visit http://mobile.seattleopera.org on your iPhone (visits from all other browsers will be redirected to the Seattle Opera website). Or, just click here to find out more.

Posted on August 18th, 2007 at 11:05 AM

Measuring the Value of Web Content: Revenue-to-Content Attribution Analysis

Do you know what content on your website is most valuable? Answer this and you’ll be on your way to significantly increasing the return on investment of your website.

There are many ways to quantify the value of your content. One of our favorite methods is what we call “revenue-to-content attribution analysis.” Basically, this method attributes a value to every piece of content viewed during a visit that results in a sale.

Posted on August 17th, 2007 at 7:49 PM

Getting The Most Out Of Your HTML

One of the most important things you can do when planning and designing your email is to put yourself in your readers’ shoes. Your reader’s inbox is becoming more and more crowded, so you only have a few seconds for a reader to decide if your email has anything to offer them. Catch your reader’s attention quickly with a compelling subject line, engaging images, and quick-to-read content. Know your audiences before you begin the design process. What do they want to know about? What email client do they use and how do they view your email? Are there clear calls to action to drive them online? For firsthand information, ask some of your constituents for feedback on a regular basis or conduct an online survey on your email program. You’ll find no shortage of opinions.

Download the TMS HTML Design Basics to find out more.

Posted on August 17th, 2007 at 2:56 PM