Steppenwolf
Select-Your-Own-Seat

The Steppenwolf Theatre Company website includes a Select-Your-Own-Seat (SYOS) application that is fully integrated with Tessitura. Developed in conjunction with the team at POP, the SYOS application has a few new and innovative features that really set it apart.

Keep reading for a walk-through of the application or visit the Steppenwolf website to experience the SYOS application first hand!

The smaller size of Steppenwolf’s houses allowed us to develop pseudo-3D maps of the house, providing a bit more perspective than the typical 2D map can provide. The application (which is Flash-based) also includes tracking code from Google that allows us to measure performance (more on that in future posts).

Best of all, the SYOS application addresses one of the biggest requests from patrons–seeing the view from their seat. While there are many sites that already have that capability, the photography used in the application really does an amazing job of selling the seat. The images are big, vibrant and really illustrate the intimacy of the theater experience. In this instance less is more; the application doesn’t attempt to show the exact view from every seat, it simply shows a representative sample from around the house. This allowed the focus to be on the quality of the photographs rather than the quantity of photographs.

This if the first screen viewed by patrons after they elect to choose their own seat (rather than have Tessitura choose it for them).

All available seats are displayed and are ready to be selected.

Selecting a seat adds it to your mini-cart, allowing you to browse the house and add multiple seats without actually locking them in Tessitura.

Clicking the “Photo Preview” button changes the view of the map, providing patrons the opportunity to see the view from various sections of the house.

Bear witness to the revolution: big, bold, vibrant photos that work hard to help the Steppenwolf sell their seats.

Here’s our goal: a pair of tickets in the shopping cart!