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POP at the Tessitura Conference

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  • July 22, 2006
  • by Erin

tessitura_logo.gifMark your calendars: the 2006 Tessitura Conference starts Monday, August 7 in Toronto. The POP Arts Marketing Team will have several representatives in attendance, many of whom will be presenting at the conference on topics ranging from Web Analytics to Email Marketing. We’ll also have representatives in the Web Lab for the run of the conference. Here’s the full schedule of POP presentations for those of you that are attending:

Monday
Demystifying the Web API (All Day). This pre-conference session will provide an in-depth look at the Tessitura Web API. The presentation will be led by a Senior Technical Analyst and Senior Software Developer from POP.

Wednesday
Web Tuning (1:30p – 3:00p). POP will join participants from the Boston Symphony and Kimmel Center to discuss how to optimize the Web API server environment and best configure your network infrastructure for web sales.

Web Analytics (10:30a—Noon). POP will present with Erin West from the Steppenwolf Theatre Company. The presentation will focus on strategies for measuring website performance and a review of tools that can help support those efforts.

Thursday
Email Marketing (9a – 10:30a). POP will join a panel that includes Erin West of the Steppenwolf and representatives from the Shaw Festival and Metropolitan Opera. POP will introduce TMS Publisher 1.6 and provide details on the upcoming release of TMS 2.0.

POP will be providing updates from the conference each day with the latest news. Stay tuned!

Erin West is the VP of Arts Marketing at POP, leading a team that includes over twenty-five strategists, designers and developers who are focused on providing consulting, marketing and technology services to some of the world's most visible and vibrant arts organizations. Before joining POP, Erin spent seven years at the Steppenwolf Theatre Company, most recently as their Director of Marketing and Communications.

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